I hope you remember the silliness in New York City of a couple months ago. City officials decided to release a new line of NYC subway-themed condoms “to help curb the spread of HIV.” Now remember this is sexually-repressed New York, the residents of which have probably never even heard of condoms, much less know where to acquire one; it was definitely worth every penny of that $1.57 mil.

Thankfully the Dutch have much more ingenious plan: one giant, pink condom. Big enough to share. No, really though, it’s a hot air balloon, commissioned by public medical services. The goal is awareness. Of condoms. Because no one knows about them. This is the future of HIV prevention.


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